Initially being piloted in UK, Ireland, Belgium, Netherlands and Germany, Apollo’s Truck and Bus Radial Tyres (TBR) range will also be expanded to other European markets. These tyres have been specially designed and tested for European customers and was on display at the Commercial Vehicle Show held from 25- 27th April 2017 at the National Exhibition Centre(NEC) in Birmingham.
Apollo Tyres is the first and to date, the only manufacturer to launch an entire TBR range online with a new go-to-market approach. The new range of TBR tyres has been tested over 250 million kms and across 6 European countries, proving successful over a wide variety of applications by 50 fleets and drivers.
The Apollo range of TBR tyres exudes quality, reliability and performance and outperforms others in the market. It is presented through online platform ApolloTyresDirect.com thereby offering complete transparent pricing and is without hidden costs or complex deals. Devoid of ancillary expenses, makes these tyres more cost efficient directly from the company to customers.
“This launch today, is the culmination of our five-year testing and development programme for the Apollo brand of truck-bus radials in the UK and Europe. Streamlining the process was paramount to the success of this project. We are finding new ways to provide premium tyres how and when our customers need them, whether directly to the end user or providing new service opportunities for dealers. And of course, even though we are completely online, our Customer Service teams are always available to help customers, wherever they may be,” says Benoit Rivallant, Group Head of Global Product Management for Commercial Vehicles, Apollo Tyres.
Photo Caption: Left to Right: Neeraj Kanwar, Vice Chairman & MD, Apollo Tyres Ltd; Onkar S Kanwar, Chairman, Apollo Tyres Ltd; and, Viktor Orbán, Prime Minister of Hungary, placing a time capsule at the Foundation Stone Laying Ceremony of the greenfield plant in Hungary.Apollo Tyres has a total of 6 manufacturing plants across the globe. The company recently inaugurated a state of the art Greenfield factory in Hungary and four R&D centers at various locations across the world. The Hungary plant was built at an investment of 475 million Euros (INR 3,460 crores). This unit has the capacity to produce 5.5 million passenger car tyres and light truck tyres along with 675,000 commercial vehicle tyres in its first phase.
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