Mahindra has finally launched the Marazzo MPV in India today from a starting price of Rs 9.99 lakhs, ex-showroom. It is built at cost of $200 million (Rs 1,400 crores). The MPV has been positioned as a premium product and will take on the battle with the segment leader, Innova Crysta, Tata Hexa, and Martui Ertiga.
Mahindra is offering the Marazzo in 4 variants, namely M2, M4, M6 and M8, leaving the room for a M10 which may be launched later with a facelift. Like most Mahindra products, the nomenclature uses the first letter of the vehicle’s name and an even numbering sequence.
Powering the vehicle is a new 1.5 litre diesel engine which has been developed in-house by Mahindra. The motor churns out 123 PS and 300 Nm of torque. Currently, only a 6-speed manual transmission variant is available, however an automatic / AMT version is expected to be launched later. It will only be offered as 2WD. Mileage claimed is 17.6 kmpl, ARAI certified.
Mahindra has tried to load the MPV with a ton of features, to make it capable of handling competition from Innova Crysta. The top of the line M8 comes with 17-inch machined alloy wheels, LED DRLs, front & rear fog lamps, projector headlamps with follow-me-home feature, cornering lamps, cruise control, 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto connectivity, reverse parking camera, automatic climate control, cooled glovebox with illumination among many other features.
Prices and Variants
M2 – Rs 9.99 lakhs
M4 – Rs 10.95 lakhs
M6 – Rs 12.4 lakhs
M8 – Rs 13.9 lakhs
These are introductory ex-showroom prices. Prices above are for 7 seater variant. For 8 seater variant, prices are about Rs 5,000 higher. Safety features are standard. Dual airbags, ABS is offered as standard. Built quality is world class. Ride quality is best in class. It has the quietest cabin in the segment. Mahindra claims you will not hear the diesel engine noise inside the cabin.
This is the second instance when Mahindra has designed a vehicle around a wild animal. Earlier, Mahindra had launched the cheetah inspired XUV500 in 2011 and even after 7 years of its launch, it is still currently one of its most loved and successful product. Mahindra hopes to repeat the feat with the shark inspired Marazzo.
With an aggressive pricing strategy, Marazzo undercuts its competition by a significant margin. If the vehicle or the pricing spikes your interest, you may head out to any Mahindra dealership where the vehicle is already available for test drives!
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